Value Chain Maps or Wardley Maps as they are known in the industry is a mapping method developed by Simon Wardley, management consultant, entrepreneur, and strategist. One of the best case studies of Value Chain Maps - is the success of Ubuntu, and how they were able to develop their organisation in strategic ways to anticipate a move to the cloud.

We found Value Chain Maps to be extremely useful for Domain-Driven Design, especially in combination with User Journey Mapping, where two can effectively validate each other, but unlike Journey Maps - Value Chain Maps are far easier to maintain and keep up to date, and they can be real living high to mid-level documentation of the services.

In this workshop, we will show how to build Wardley Map for a small business, and then use it to understand how to proceed with aggregates, user interviews and research in general, communicate with stakeholders, and develop a strategic vision for large shifts in the industry.

Speakers:

David S Grigoryan
https://davidsergey.com
https://linkedin.com/in/davidsergey/

David has worked in a variety of industries such as financial services, video games, and telecoms as a software engineer, software architect, and twice as an entrepreneur in San Francisco, London, Frankfurt, and Paris. As a consultant, he spent many years working on solutions to technical and software problems only to switch focus to the improvement of organisations and communications within organisations. Currently, he works as a consultant for Citibank and blockchain custodian Vo1t.

These days he is helping organisations by working on their strategy and helping his clients fit technology into their processes and help automate these processes as appropriate. In rare occasions, this means advocating against technology altogether. David has been practising Domain Driven Design and User Research on and off for the last ten years and has been a heavy user of DDD for the last 5 years.

Robert Barbour
https://www.linkedin.com/in/robertbarbour/

Robert has worked as a consultant software engineer for the last twenty years. In the last decade he has focused on team leadership and engineering management. His approach is to flush out project risks a quickly and economically as possible.

Robert has experience in numerous industries including banking, television and newsmedia, digital agencies, social media, gambling and government. His technical breadth covers the full software development stack and lifecycle.

He can help your organization with solutions for managing people, product, and process, including advice on hiring, management of teams, architecture, prototype development, productionisation, and proactive maintenance.